Across the Progressive Adult Beverage category, these smaller serving sizes continue to grow in popularity, with sales of 8 oz. Mike's Hard Lemonade Co. The addition of 8 oz.
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Mike's is what laughter tastes like. From the first Mike's cracked open in to the variety packs sold across the country today, every bottle of Mike's was created to serve one purpose: make your day a little brighter. Because Mike's drinkers drink on the bright side.
I've always thought of it as sort of a girl drink or something. But their new ads are sort of confusing, because they make it seem like a manly drink for hard dudes. I was actually more in the mood for something non-alcoholic, like juice or a soda.
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Mike's Hard Lemonade is a leader in the "malternative" category, with competing brands such as Smirnoff Ice and Bacardi Silver. The drink is an alcoholic lemon-flavored malt beverage, with an alcohol content of 5 percent. According to the Seattle Post-Intelligencer, 12 million cases of the drink were sold in
If you're a male under 30, get ready to hear a new message: drinking Mike's Hard Lemonade is fun. Won't make you popular with women, won't slake your thirst, won't remind you of lazing on a remote beach, just fun. Producers realized that a malt-based beverage, regardless of flavor, was taxed at the same rate as beer five cents for a ounce can or bottlewhereas wine coolers would pay double that rate and spirit-based beverages a much as ten times that rate depending on the percentage of alcohol. Well, Mike's has had great success.